At present, Murata considers markets in the context of three different market segments.
First, in emerging markets, we work to win over customers with our speed, low prices and agility, and aim to achieve the No. 1 market share position.
Secondly, in core markets, we are working to become the strategic supplier, resolving customer issues not only with our individual components but also with Murata's integrated solutions.
Third, in new markets, we aim to become the exciting prospect capable of discovering business opportunities with our customers and partners.
Murata employs these three different approaches for its various markets. Although we may vary our business strategies to suit the circumstances involved, what is important is that our convictions do not change. This is why we must remain the Murata that we are.
