Overview
Murata Electronics Trading (Shanghai) Co., Ltd., one of the sales companies of Murata Manufacturing Co., Ltd. in China, recently established the Hefei Branch, which is ready to start operating on January 18.
The company established four branches in the Chinese interior in FY2011, in Chongqing, Xi'an, Wuhan and Hefei. Together with the Chengdu Branch already established, Murata now has five sales offices in interior China.
Background
In recent years, the center of the electronic device business in Greater China has expanded from the coastal areas of China to the interior regions, and the establishment and relocation of production and R&D bases has become a conspicuous trend. In addition, start-up companies that have established a presence in the interior are recording steady growth, and the important questions to tackle now are how sales activities in the interior can be stepped up, how customer needs can be met quickly, and how more individualized services can be provided.
Murata has previously marketed primarily white goods and automotive goods in Hefei, but recently that city, like other major interior cities, is seeing a particularly noticeable manufacturing shift from the coast. Demand can be expected to expand even more in the future, and for this reason Murata considers it a very important area for our business development in Greater China and has decided to set up the new branch there.
The branch will sell Murata Group products and provide services mainly for customers in the Anhui Province area. We will continue to enhance our customer support system in the interior areas of China.
Overview of Hefei Branch Sales Office
| Official company name: |
Murata Electronics Trading (Shanghai) Co., Ltd. Hefei branch |
| Address: |
Unit 2108 & 2109 Wanda Plaza 7# No.130 Maanshan Road Baohe District, Hefei, Anhui |
| Office area: |
200.49m2 |
Concerning Hefei
Hefei is a sub-provincial division located in central China. It is the capital of Anhui Province
Concerning Murata Electronics Trading (Shanghai) Co., Ltd.
| Date established: |
May 26, 1995 |
| Registered capital: |
US$2,340,000 |
| Capital contribution: |
99% from Murata (China) Investment Co., Ltd., 1% from Murata Company Limited |
| Business lines: |
Sales of Murata Group products in East and interior China |
| Representative: |
Chairman of the Board of Directors Yoshito Takemura |
| Local representative: |
President Toshihiko Okamoto |
Concerning Murata (China) Investment Co., Ltd.
| Date established: |
December 22, 2005 |
| Registered capital: |
US$120,000,000 |
| Capital contribution: |
100% from Murata Manufacturing Co., Ltd. |
| Business lines: |
Overseeing of the sales bases of the Murata Group, drafting of plans for sales and marketing strategies, support for strengthening cooperative ties between bases, technical support and other sales promotion activities, distribution and information systems, operations related to personnel and public relations in Greater China. |
| Representative: |
Chairman of the Board of Directors Yoshitaka Fujita |
| Local representative: |
Director and President Yoshito Takemura |
Other sales bases in China
Murata Electronics Trading (Tianjin) Co., Ltd.
- Qingdao Branch
- Dalian Branch
- Beijing Branch
- Yantai Branch
Murata Electronics Trading (Shanghai) Co., Ltd.
- Suzhou Branch
- Hangzhou Branch
- Chengdu Branch
- Chongqing Branch
- Xi'an Branch
- Wuhan Branch
Murata Electronics Trading (Shenzhen) Co., Ltd.
- Xiamen Branch
- Guangzhou Branch