Overview
Murata Electronics Trading (Shanghai) Co., Ltd., one of Murata Manufacturing Co., Ltd's marketing bases in China, recently established the Chongqing Branch, and the new branch will be commencing operations on June 27. Following Suzhou, Hangzhou and Chengdu, the Chongqing Branch is Murata Electronics Trading (Shanghai) Co.'s fourth branch.
Background
In recent years, the business center in Greater China has expanded from the coastal areas of China to the interior regions, and the relocation of production bases and R&D bases has become a conspicuous trend. In addition, start-up companies that have established a presence in the interior are recording steady growth, and the important questions to tackle now are how can sales activities in the interior be stepped up, how quickly can customer needs be met, and how more individualized services can be provided.
Chongqing is a typical large city in the interior, and it is one urban area where the ongoing shift from the coasts to the interior is particularly noticeable. Furthermore, the presence of automobile - related and other start - up companies that have become based in Chongqing is becoming more apparent, and business can be expected to expand even more in the future. It is for these reasons that Murata decided to set up the new branch of its Chinese sales company in Chongqing.
The Chongqing branch will sell the products of the Murata Group and provide service to customers in the Chongqing area, and it will also be charged with marketing activities with a view to expanding business in the interior. With a view to the possible inauguration of more business bases, Murata will continue to pursue ways and means of strengthening its customer support setup in the interior of China.
Overview of Chongqing Sales Office
| Official company name: |
Murata Electronics Trading (Shanghai) Co., Ltd. Chongqing branch |
| Address: |
Room 15 - 6, Fortune Plaza A, No2, Caifu Avenue, North Zone, Yubei District, Chongqing |
| Office area: |
173m2 |
Concerning Chongqing
Currently one of the four direct - controlled municipalities in China; center of commerce and industry in the western region situated in the upper reaches of the Yangtze River.
Concerning Murata Electronics Trading (Shanghai) Co., Ltd.
| Date established: |
May 26, 1995 |
| Registered capital: |
US$2,340,000 |
| Capital contribution: |
99% from Murata (China) Investment Co., Ltd., 1% from Murata Company Limited |
| Business lines: |
Sales of Murata Group products in East and interior China |
| Representative: |
Chairman of the Board of Directors Yoshito Takemura |
| Local representative: |
President Toshihiko Okamoto |
Concerning Murata (China) Investment Co., Ltd.
| Date established: |
December 22, 2005 |
| Registered capital: |
US$120,000,000 |
| Capital contribution: |
100% from Murata Manufacturing Co., Ltd. |
| Business lines: |
Overseeing of the sales bases of the Murata Group, drafting of plans for sales and marketing strategies, support for strengthening cooperative ties between bases, technical support and other sales promotion activities, distribution and information systems, operations related to personnel and public relations in Greater China. |
| Representative: |
Chairman of the Board of Directors Yoshitaka Fujita |
| Local representative: |
Director and President Yoshito Takemura |
Other sales bases in China
Murata Electronics Trading (Tianjin) Co., Ltd.
- Qingdao Branch
- Dalian Branch
- Beijing Branch
- Yantai Branch
Murata Electronics Trading (Shanghai) Co., Ltd.
- Suzhou Branch
- Hangzhou Branch
- Chengdu Branch
Murata Electronics Trading (Shenzhen) Co., Ltd.
- Xiamen Branch
- Guangzhou Branch