PCB Mounted RFID TAG Solution from Murata and Cogiscan Wins NPI Award



Smyrna, GA, Feb 20, 2013 - Murata Americas' innovative RFID tag - MAGICSTRAP® - integrated with Cogiscan’s TTC Middleware solution has won the 2013 New Product Introduction (NPI) Award from Circuits Assembly in the labeling equipment category. Murata’s MAGICSTRAP® series is the latest in UHF RFID tag technology designed to be placed directly on the printed circuit board. Seamlessly combined with Cogiscan’s middleware technology, it offers a complete RFID track, trace and control solution for the PCB market.

Designing MAGICSTRAP® on the PCB is made easy by selecting one of the recommended reference antenna designs based on the user’s read range requirements. This eliminates the need for an antenna engineer, greatly simplifying and accelerating integration.

The Murata-Cogiscan solution enhances PCB tracking functionality by using UHF RFID technology to provide a read-writable data repository on the PCB and allows faster, more reliable scanning while overcoming the challenges posed by traditional optical track and trace systems. It also enables tracking of the finished goods throughout the supply chain, for customer service and field support.

With the smallest footprint in the industry, MAGICSTRAP® turns the standard PCB into a “Smart” PCB that truly provides a complete “cradle to grave” solution. For more information on MAGICSTRAP® visit http://www.murataamericas.com/rfid.

“Murata and Cogiscan’s advanced RFID solution is award winning because it combines sophisticated technologies to meet market demands,” said Gerry Hubers, business development manager Murata Americas. “We are very pleased that our collaboration with Cogiscan has been recognized by the industry.

About Cogiscan, Inc.
Cogiscan partners with leading equipment manufacturers and electronics assemblers to create solutions that can integrate with existing systems to provide factory-wide TTC solutions. The company is committed to the development and continuous improvement of solutions to Track, Trace and Control materials and tools on and off the shop floor. For more information, visit www.cogiscan.com.

Murata in Brief

Murata Manufacturing Co., Ltd. is a worldwide leader in the design, manufacture and sale of ceramic-based passive electronic components & solutions, communication modules and power supply modules. Murata is committed to the development of advanced electronic materials and leading edge, multi-functional, high-density modules. The company has employees and manufacturing facilities throughout the world. For more information, visit Murata's website at www.murata.com