MURATA BOY to Appear at Event Commemorating the 40th Anniversary of Normalization of Diplomatic Relations between Japan and China —Leading-edge bicycling robot presents the attractiveness of Japanese science and technology—

MURATA BOY to Appear at Event Commemorating the 40th Anniversary of Normalization of Diplomatic Relations between Japan and China —Leading-edge bicycling robot presents the attractiveness of Japanese science and technology—

2012-02-24

Murata Manufacturing Co., Ltd.

President/ Statutory Representative Director: Tsuneo Murata

Overview

Kyoto, Japan --Murata Manufacturing Co., Ltd. (TOKYO: 6981) (ISIN: JP3914400001) and Murata (China) Investment Co., Ltd. will present the bicycling robot MURATA BOY, which features an assembly of Murata's technology, at the "Genki-na Nippon (vibrant Japan) " exhibition (Shanghai) , an event commemorating the 40th anniversary of the normalization of diplomatic relations between Japan and China. This will help to promote friendship between Japan and China by introducing Japanese technology to the Chinese people.

Detail

MURATA BOY is a bicycling robot developed in 2005 to help promote Murata technology, and is one of the robots representing Japan's leading-edge technology. Participation in this event was requested by the Consulate-General of Japan in Shanghai. Demonstrations will be given at the following times at the ShanghaiMart 1st Floor Exhibition Hall.

MURATA BOY demonstration schedule

Feb. 24th 11: 00 a.m. - 11: 20 a.m.*
4: 15 p.m. - 5: 00 p.m.
Feb. 25th 11: 00 a.m. - 12: 00 a.m.
4: 15 p.m. - 5: 00 p.m.
Feb. 26th 11: 00 a.m. - 12: 00 a.m.
4: 15 p.m. - 5: 00 p.m.

*This is a press review and private showing, and is not open to general attendees.

About MURATA BOY

MURATA BOY was proposed by Murata engineers volunteering their own time and efforts, and born in 2005 as a PR robot for Murata's technology. It uses many Murata products such as a gyro sensor and a wireless communication module, and can perform various techniques such as free standing (standing still without falling) and running on a balance beam. MURATA BOY has attracted large audiences at electronics exhibitions such as CEATEC and the China Hi-Tech Fair, and at the Shanghai Expo, and is loved around the world.

Murata has also conducted activities using MURATA BOY continuously since 2006 with the aim of conveying the fun of science and making things to children. Murata visits and demonstrates MURATA BOY at over 100 schools per year in Japan, conveying the appeal of science and making things to approximately 13,000 children (fiscal year 2010 results) . In China, Murata (China) Investment Co., Ltd. visited and gave demonstrations introducing MURATA BOY to the Pengpu Elementary School and the Daning International Elementary School in 2011. Murata is expanding its business aiming to establish firm roots in China, and hopes to convey the appeal of science and making things to the children of China.

About Murata Manufacturing

Since its founding in 1944, Murata Manufacturing Co., Ltd. has made use of the electrical characteristics of ceramics to become a global overall electronic parts manufacturer that has developed and marketed a diverse range of electronic parts. Murata has established bases at 12 locations in China including Shanghai, Wuxi and Shenzhen, and sales in China currently account for approximately half of the company's overall sales. Murata creates original products and contributes to the development of an electronics society under the slogan "Innovator in Electronics®." In addition, we aim to continue our efforts using MURATA BOY to instill interest in science and making things in order to cultivate the next generation of "Innovators."

About the "Genki-na Nippon (vibrant Japan) " exhibition commemorating the 40th anniversary of the normalization of diplomatic relations between Japan and China

2012 marks the 40th anniversary of the normalization of diplomatic relations between Japan and China. A series of events will be held to commemorate this anniversary and to promote exchanges and mutual understanding. The "Genki-na Nippon (vibrant Japan) " exhibition is the showcase event, and will promote Japan's attractiveness and vibrancy. It is scheduled to be held in the three Chinese cities of Beijing, Shanghai and Hong Kong.

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