Philosophy

Murata’s philosophy was created by the founder Akira Murata in 1954. Since that time the world around us has dramatically changed and continues to evolve, but our fundamental mission and values will always remain the same.

Murata Philosophy

Murata Philosophy

We contribute to the
advancement of society
by
enhancing technologies and skills
applying scientific approach
creating innovative products and solutions
being trustworthy
and, together with all our stakeholders,
thankful for the increase in prosperity.

Slogan “Innovator in Electronics”

This slogan reflects the commitment by every Murata employee in all of their daily activities. This fundamental concept, to develop innovative products, ideas and solutions has enabled Murata to support new and emerging markets, continually drive product development and expand into new business domains.
Our aim is to become the company that leads the way in innovation in the electronics industry.
Each Murata employee is encouraged to exert “Innovativeness” in their approach to all tasks, to come up with new and more efficient operational and administrative processes, to help our company achieve its optimum performance.
To be an “Innovator” within Murata in the fullest sense of the word also means diligently considering how we may be able to improve our society and the environment, and for taking action when these opportunities arise.

Murata’s Customer Satisfaction (CS) and Employee Satisfaction (ES) Values

We contribute to the advancement of society and consider CS and ES to be mechanisms to achieve that.
Murata defines CS and ES as follows:

  • CS*: Continuing to create and provide value that is recognized by the customer.
  • ES*: Every employee achieves satisfaction and continuing growth through the performance of their work duties.

*CS: Customer Satisfaction
*ES: Employee Satisfaction

History in brand logos

1940s
In the early days, the logo was created by painting “MURATA” individually on products.

1950s
External collaborators helped conceive the design of the current logo.
The “R” of “MURATA” is capitalized, and “mu” and “ata” are underlined and placed on the left and right.

1960s
The overall design was changed to bold type to make it more visible in advertisements, product catalogs, and job brochures. This design is the basis for the current iteration.

1979
On the 35 anniversary of Murata’s founding, the Visual Identity (VI) was established. The corporate colors were then defined as red to convey “the burning passion of the Murata organization” and blue to represent the “innovative products spanning the world.”

1994
Integrated “Innovator in Electronics” with our logo to mark the 50th anniversary of Murata's founding.

2014
To underscore the importance of growing as a global company, we removed the surrounding box and changed the slogan to a more legible font.