Murata’s innovative RFID tag - MAGICSTRAP® - integrated with Cogiscan’s TTC Middleware solution has won the 2013 New Product Introduction (NPI) Award from Circuits Assembly in the labelling equipment category. Murata’s MAGICSTRAP® series is the latest in UHF RFID tag technology designed to be placed directly on the printed circuit board. Seamlessly combined with Cogiscan’s middleware technology, it offers a complete RFID track, trace and control solution for the PCB market.

Designing MAGICSTRAP® on the PCB is made easy by selecting one of the recommended reference antenna designs based on the users’ read range requirements. This eliminates the need for UHF antenna design knowledge, greatly simplifying and accelerating integration.

The Murata-Cogiscan solution enhances PCB tracking functionality by using UHF RFID technology to provide a read-writable data repository on the PCB and enables faster, more reliable identification and communication while overcoming the challenges posed by traditional optical track and trace systems. It also enables tracking of the finished goods throughout the supply chain, for customer service and field support.

With what is believed to be the smallest UHF RFID module in the industry, MAGICSTRAP® turns the standard PCB into a “Smart” PCB that truly provides a complete “cradle to grave” solution.

For more information on MAGICSTRAP® visit https://www.murata.com/products/rfid/index.html, for “cradle to grave” RFID solutions visit www.rfid-valuecreators.com.

Murata in Brief

Murata Manufacturing Co., Ltd. is a worldwide leader in the design, manufacture and sale of ceramic-based passive electronic components & solutions, communication modules and power supply modules. Murata is committed to the development of advanced electronic materials and leading edge, multi-functional, high-density modules. The company has employees and manufacturing facilities throughout the world. For more information, visit Murata's website at www.murata.com