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Murata’s RFID Systems for Footwear Market


Advanced RFID technology

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Alexey Tirtichny
Alexey Tirtichny
Market Development Engineer | Circular Economy
LinkedIn

Murata’s RFID systems provide secure, reliable wireless product identification while ensuring ease of installation, enabling brands to integrate RFID technology into products efficiently.
The complete Murata RFID platform, combining advanced hardware, intelligent software, and robust communication interfaces, supports the realization of the Internet of Things (IoT) through seamless connectivity and efficient data exchange.
In the footwear market, this technology prevents counterfeiting, supports Digital Product Passport (DPP) adoption for sustainability, maintains original product design, and delivers outstanding durability and performance even under extreme conditions, all while enhancing the end‑user experience.

By combining innovation with proven reliability, Murata continues to be a trusted RFID technology partner across industries worldwide.

Air Outlet

1. RFID for footwear

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Key Features

  • Counterfeit Prevention & Grey Market Control
  • Engineered for durability & reliability (extreme sports conditions)
  • Moulded into resin
  • Adaptation of Digital Product Passport (DPP)
  • Does not compromise the footwear’s design
  • Enhances customers’ digital experience (via mobile app)

RFID Video Library


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Message from the President Norio Nakajima
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