Green IT Council Bestows Chairman’s Award To Murata’s MAGICSTRAP®



Smyrna, GA, Sep 23, 2013 - Murata today announced that its MAGICSTRAP® series received the 2013 Green IT Awards Chairman’s Award from the Japan Electronics and Information Technology Industries Association’s (JEITA) Green IT Committee (formerly the Green IT Promotion Council). The committee is tasked with creating an energy-saving technology roadmap and increasing awareness of Green IT both in Japan and internationally. The award honors technology companies that contribute to reducing energy consumption, conserving the environment, and establishing economic growth. Murata’s MAGICSTRAP® was selected for its Printed Circuit Board (PCB) traceability and leveraging technology to contribute to an energy-saving society.

“Understandably, we are very proud of this recognition,” stated Gerry Hubers, Business Development Manager, Murata Americas. “RFID technology offers great potential in identification and tracking methods, and MAGICSTRAP’s® PCB traceability is an integral part of this solution.

The Murata MAGICSTRAP® has built-in high-frequency circuit technology and a reference design that enables electronic tag functions to be easily incorporated onto printed circuit boards to save on resources. Simply attaching this compact solution with Murata’s antenna reference design makes life-cycle traceability for a wide range of electronic devices viable. This allows for the immediate identification of multiple IDs and data rewriting from manufacturing through the distribution, maintenance, disposal, and recycling stages. Further, if radio waves are able to penetrate the housing and packaging, it is possible for the MAGICSTRAP® to be identified and rewritten – without dismantling or unpacking the electronic device in question. More information can be found at

Murata in Brief

Murata Manufacturing Co., Ltd. is a worldwide leader in the design, manufacture and sale of ceramic-based passive electronic components & solutions, communication modules and power supply modules. With annual revenues of ¥585 billion (~$7.1B USD) , Murata is committed to the development of advanced electronic materials and leading edge, multi-functional, high-density modules. The company has employees and manufacturing facilities throughout the world. For more information, visit Murata's website at