A competitive project involving the making of LED bulbs for a mass-sales outlet under private brands was put forward while all of this was going on. Recognizing this as a chance to strengthen its future LED bulb production foundation, Company N decided to compete for the product.
Company N, which has always placed great stock on quality, has already taken steps ahead of other companies to meet the “noise terminal voltage” noise standards for its LED bulbs. However, when the company looked for features that would differentiate its products from inferior models that used low prices as a weapon to make the most of the ongoing boom, it found itself collecting more information, but in the end it was not able to find any strong points of appeal to users.
While it was still busy collecting information, the company suddenly received a request from the mass-sales outlet instructing it to meet international standards for “radiation noise.” In addition, it found that the production costs would not be allowed to increase by more than a few percent, even after measures to support the standards had been taken.
As manufacturers started to drop out, unable to clear the high hurdle of “radiation noise” while keeping down costs, Company N took up the challenge, but had little information on meeting the “radiation noise” standards, while issues regarding actual production continued to mount.